The Influence of Media

The forth kind do we used to be can sure about is the increase in advertising. You see the media is not only interested in providing information or entertainment but also selling space or time to advertiser. You used to be able to enjoy at tv show relax and read a magazine and then watching to much advertising. Now however it seems that advertising is the main goal. A containt of the TV Program or magazine is just in excuse or kind of wrapping for the advertising. There is an essential marketing relationship between the media, the advertiser and the user. An they add guesses whatever the media.

Even print media, which is one of the list taken a lot of the form clean location has a high presentate offense. On tv of course, where used to being bombardied  by english commersials every eight minutes. Many of user remote control to up all the advertising with the mute button. Or simply channel serve to find same place we can escape from the adds. But the advertisers have found many ways to get there message accross to you, anyway. They use, what is called ‘prorate replacement’ which is mean that they put prorate to write in the middle of the show. For example, the hero of the show maybe drinking uptake all softdrink, like coca-cola, product the paper. Or he maybe wearing a pare of shoes with the name nike or adidas. You can escape from the form this advertising and nice you just turn off your set.

The problem is not just that we are being bombardied by the advertising. But that the media is invading are privacy. Advertisers are more and more interested in getting private information about individuals. Everytime you use your credit card, you are giving away the information about of yourself. Advertisers have the ability together, to test about people like you, potential consumers. Think about this for a moment, have you ever got a junk mail from a company you never heard off? Where did they get your address? Have you ever got a phone call during dinner for some company try to sell you something? Where do they get your telephone number? Well, information about you can be compiled and so to other companies. And the advertisiers can study what you buy. Where are you buy it? And how much of it you buy? And figure out the best way to make you buy more.

On the internet, many websites are working extra hard to collect information about you. You can be tracked if you make a few visit to any website. And then they can be used to learn more about your habbits, interests, and other your behavior. We also around it everywhere by a message that tell us about we can be better, more successful, more popular, and the all together happier if we just have more. I believe, we need to step act once in a while and ask yourself if this message is true. Is it true? Are we what we buy? What if we couldn’t by anything? Ever, who what we be?

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